Strengthening Local-Product-Based MSMEs Supports Regional Economic Structural Transformation – Local MSMEs Based on Technology

Abstract

The Sangihe Islands Regency in North Sulawesi Province possesses abundant natural potential, including fisheries, agriculture, and plantation. Amid current technological advancements, technology has become increasingly inseparable from human life, including the livelihoods of the community in the Sangihe Island Regency. The activity of strengthening MSMEs (Micro, Small, and Medium Enterprises) based on local products supports the transformation of regional economic growth structures – local MSMEs based on technology – focusing on the utilization of technology by the community in managing their MSMEs. This approach aims to optimize and enhance productivity through technological management in the future. The community service activity was conducted in three phases: initial data collection at the Sangihe Islands location, dissemination and training for the community on the utilization of technology in MSMEs, and finally, mentoring to ensure that the activities have a tangible impact on the community. The outcomes achieved include the community acquiring knowledge to effectively utilize appropriate technology to support MSME management, encompassing both production and marketing aspects. Furthermore, the community gained skills in leveraging technology for digital marketing purposes